Table 1.2 Pillsbury Crescent Rolls Commercial Découpage

On the 28 January 2008 As the World Turns episode, a 15-second commercial for Pillsbury Crescent Rolls occurs at approximately 29 minutes into the broadcast. It contains 14 shots, with an average shot length of 1 second, 2 frames and a median shot length of 1 second, 2.5 frames.

Because the shots in this commercial are so short, we have indicated their lengths in number of frames. (Video, in the US, contains 30 frames per second.)

View video clip in new window (password protected — see Television Style preface).

Table 1.2: Pillsbury Crescent Rolls Commercial Découpage
Shot Number, Scale & Length Figure Sound Action/Camera movement
1
long shot
39 frames
click to enlarge
Figure 1.43
[Ennio Morricone’s theme from The Good, the Bad and the Ugly (1966), begins. Ambient sounds of the dinner party can be heard.] All shots are handheld.
2
medium shot
26 frames
click to enlarge
Figure 1.44
click to enlarge
Figure 1.45
3
close-up
26 frames
click to enlarge
Figure 1.46
Voiceover: Flaky on the outside, soft on the inside.
4
close-up
31 frames
click to enlarge
Figure 1.47
5
medium shot
36 frames
click to enlarge
Figure 1.48
6
medium shot
37 frames
click to enlarge
Figure 1.49
[Ambient sounds fade out.]
7
close-up
53 frames
click to enlarge
Figure 1.50
8
close-up
21 frames
click to enlarge
Figure 1.51
9
close-up
10 frames
click to enlarge
Figure 1.52
10
close-up
17 frames
click to enlarge
Figure 1.53
Small zoom in.
11
extreme close-up
16 frames
click to enlarge
Figure 1.54
12
long shot
48 frames
click to enlarge
Figure 1.55
Mother figure: I got more. [Ambient sound fades up.]
13
close-up
34 frames
click to enlarge
Figure 1.56
14
long shot
54 frames
click to enlarge
Figure 1.57
Voiceover: Pillsbury Crescents. Do you have enough?