Table 3.2 Taco Bell Commercial Découpage

This 15-second commercial for Taco Bell was broadcast on cable-TV network, Comedy Central on 14 June 2008, during Reno 911. It contains 24 shots, with an average shot length of .6 seconds (18 frames) and a median shot length of .52 seconds (15.5 frames).

Because the shots in this commercial are so short, we have indicated their lengths in number of frames. (Video, in the US, contains 30 frames per second.)

View video clip in a new window (on Critical Commons).

Table 3.1 Taco Bell Commercial
Découpage
Shot Number, Scale & Length Figure Sound Action/Camera movement
1
long shot
11 frames
click to enlarge
Figure 3.22
No dialogue. Music, with lyrics, throughout. All shots are handheld.
2
close-up20 frames
click to enlarge
Figure 3.23
3
close-up
33 frames
click to enlarge
Figure 3.24
Pull focus to…
click to enlarge
Figure 3.25
4
medium close-up
19 frames
click to enlarge
Figure 3.26
5
medium shot
24 frames
click to enlarge
Figure 3.27
Additional Shots
15
close-up
13 frames
click to enlarge
Figure 3.28
20
long shot29 frames
click to enlarge
Figure 3.29